Data Analysis and Modeling
When Tangram turns ordinary data into modeled, managed data, a keyhole view becomes a panorama. The result is maximum marketing value from every single byte.
Tangram starts at the larger dataset and drills down to a specific record, building a 360 degree record view to achieve an entire range of valuable outcomes.
 Improved campaign success
Lower project costs
Stronger, richer customer relationships
The uncovering of unique, profitable new market segments
The result is smarter marketing decisions, which result in an
increase in overall return on your investment.
Tangram’s Tools
Combining over 40 years of database experience, Tangram draws on a set of proven modeling and analysis techniques to deliver higher response.
Customer profiling
A logical first step, profiling explores beyond an individual record to harvest other related attributes or associations. This process creates a "profile" of a record, placing it in a larger group of peers for further study.
Response analysis
Using predictive modeling/regression techniques, we compare your sales to your mailing list to get an accurate picture of campaign results. The process results in a statistical model to identify the customers with the best potential to place another order. Targeting becomes better, and costs go down.
RFM modeling
Through the use of three variables (Recency, Frequency and Monetary), Tangram sorts your customers into segments by profitability. These segments help you target campaigns, encourage inactive customers, or reward your best customers with special promotions.
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